As the footballer Marcus Rashford has shown, it's not just the power of celebrity that can bring about real change but the way that an issue is framed and presented. This week Matthew meets three individuals - a charity worker, a politician and a social entrepreneur - to hear their big ideas to reframe arguments for progressive change, and to help solve complex issues such as child poverty and inequality.
Global crises cause big changes and reveal deep structural weaknesses.
In this special interview series from the RSA its chief executive, Matthew Taylor, puts a range of practitioners on the spot - from scholars to business leaders, politicians to journalists - by asking for one big idea to help build effective bridges to our new future.
Kirsty McNeill is an Executive Director at Save the Children. To find out more about their latest report, Covid's Kids: Repaying our Debt to the Covid Generation click here.
Jane Davidson is Pro Vice-Chancellor Emeritus at the University of Wales, a former politician, and now author #futuregen.
John Bird is an activist, social entrepreneur and co-founder of The Big Issue. He's is a member of the House of Lords.
You can read more about the Well-being of Future Generations Act by clicking here.
A Tempo & Talker production for the RSA.
In this time of global change, strong communities and initiatives that bring people together are more invaluable than ever before. The RSA Fellowship is a global network of problem solvers. We invite you to join our community today to stay connected, inspired and motivated in the months ahead.
You can learn more about the Fellowship or start an application by clicking here.